Restaurant Web & Menu Design

This project was inspired by a beloved Korean fusion restaurant that has been a local favorite for many years. Known for its thoughtful use of diverse Korean ingredients, seasonal colors, and refined presentation, the restaurant creates dishes that feel like carefully crafted works of art. By preparing many of its ingredients in-house and continuously introducing seasonal offerings, the restaurant celebrates the natural colors, textures, and flavors of each season. This dedication to authenticity, creativity, and craftsmanship has earned a loyal following of guests who return not only for the food but for the unique experience it provides. The design concept was inspired by the process of bringing together colorful ingredients to create a single dish. Like pieces of colored paper coming together to form a complete artwork, different ingredients and seasonal colors harmoniously combine to create the restaurant’s distinctive culinary expressions. Guided by this philosophy, the menu and website were designed as an artist’s sketchbook, incorporating hand-drawn illustrations and expressive graphic elements that reflect the restaurant’s creativity and character. The visual identity captures the vibrant colors and stories behind each dish, creating an experience that extends beyond the plate. This project visually translates the restaurant’s unique philosophy and identity, celebrating food not simply as a meal, but as an artistic expression.